I think it’s pretty clear that the studio doesn’t need an excuse to celebrate a holiday, festival or something random to bring a little booster of joy to our days. I was at on online networking event and was sharing my love of little celebrations (in this case specifically about how I have a fake birthday in Jan where I redeem my free Greggs doughnut), and it was apparent that other people don’t do this!
As well as being a bit of fun in general, observing days like this can be a great way to align your brand with certain values or vibes, and is a reeeally easy way to be inspired for content.
Choosing your awareness days
There are a lot of official and unofficial awareness days out there, but the important thing when it comes to your business, is to only choose ones that make sense for your brand. Don’t jump on every one just because they exist — this will dilute your brand, put off your audience, and take up a whole lot of time that you probably don’t have.
I recommend taking a look at what’s coming up in the year and choosing only the ones that are a no brainer. For example, every year Yoco Studio observes International Women’s Day, Wear it Pink Day and Play Day. So on brand, right.
To make things easy for you, here’s a list of some awareness days coming up this quarter, along with some examples of how you might use them as direct or subtle inspiration for your brand.
Awareness days in Q1 2026
January 13th – National Sticker Day
- Choose this date to launch a new (real or digital) sticker collection
- Send some surprise sticker mail to your top customers
- Take a pic of the stickers on your laptop, kindle, notebook, sippy cup
January 19th – Brew Monday
- Have an irl or url afternoon tea catch-up
- Spill the tea about something in your industry
- Work from a coffee shop for a few hours
January 29th – Puzzle Day
- Create a puzzle graphic social post
- Host a competition with clues or riddles
- Write an inspired blog like “Why [your brand] is the missing piece for [your audience]”
February 2-6th – Storytelling Week
- Rewrite or update your about page
- Film a Day in the Life video
- If your brand were a book, what would it look like? Design it!
February 13th – Galentine’s or Palentine’s Day
- Write a letter to your team members, suppliers or biz pals
- Start a love train shout-out on social
- Have a heart-themed breakfast (solo or not)
February 17th – Random Acts of Kindness Day
- Offer a product or shipping for free for 24 hours
- Add free goodies to random orders
- Leave positive notes or Google reviews for people
March 3-6th – Pie Week
- Make a pie chart meme related to your business
- Host a pie potluck party
- Share what you think people should ‘pie off’ (ditch)
March 5th – Book Day
- Share your favourite books (in your industry or not)
- Create a freebie download of illustrated bookmarks
- Offer a discount for bookings on this day
March 20 – International Day of Happiness
- Share happy client stories
- Volunteer or give back to your community
- Book the day off for you and your team to do something that brings joy
March 21 – International Colour Day
- Have all your staff wear a certain colour today
- Write a blog post about why you chose your brand colours
- Do a poll to ask your followers which product colour should be next
As you can see, you don’t have to take these awareness days literally, nor do you need to actually tell anyone that you are observing it — they can simply be used as inspiration. And you get a ready made excuse to try something new without reinventing your entire marketing strategy.
Easy next steps:
- Look at some upcoming days (or even quicker, see the list above)
- Circle the no brainer dates
- Celebrate in any way that feels good!
A well timed sticker drop, a kindness freebie, or a colour themed post might seem small, but little and consistent moments are exactly what keeps a brand growing.
