Author: Yvie

Must-read books curated by creative women, for creative women

Forget the algorithmic recommendations and bestseller lists. The best book suggestions come from real conversations. You know, those moments when someone’s eyes light up and they say, “You have to read this!” This International Women’s Day, I collected those moments — gathering book recommendations from the brilliant women in my network who know the true…
Why your branding needs to have personality

If Nike were a person, would you be friends? It sounds weird, but you know exactly what I’m talking about because Nike has successfully developed a brand personality – you either get on, or you don’t. What about Apple? Would you have them over for dinner? Or invite Coca-Cola to a party? Businesses use brand…
Treat your ‘tine: Great gifts for your biz bestie this Valentine’s Day

Love doesn’t need a specific holiday to be celebrated, but damn does Yoco love a theme. An excuse to share some gratitude, celebrate how much we care about our fav people, and support indie businesses at the same time…Well, we’re ten toes in! I spoke with creative business owners about what things they would love…
3 underrated, easy & brilliant things to set your biz up for success this month

At Yoco Studio, we make a point to take January sloooow. It’s the middle of winter after all. But these 3 things help set-up for the year in a great way…
Why strategy is the magic ingredient for a successful business

There are lots of things that go into running a successful business: marketing, branding, finding clients, making sure your customers are happy, time management…If you run a small business, you’ll know just how it feels to wear several different hats a day — and often more than one at a time! It can be a…
12 Days of Bizmass Joy

Yoco Studio loves anti-bland women with big ideas, so it’s no surprise that we have a huge list chocka full of brilliant women that we’ve worked with, supported or are pleased to be able to call friends.
How to wrap up creative work like a pro before the festive holidays

As a creative business owner, it can be hard to switch off fully for the Christmas holiday. It’s not always client work, but whether it’s the website, social media scheduling, or business planning, there’s always something that can be worked on, at any given time. The studio shuts down for an extended period over the…
Are you afraid of being visible in your business?

Many of us started our businesses because we wanted something better when it came to work…so what are you doing to make sure this is the best job you’ve ever had?
How to use your downtime to boost your creative career

Creative Boom always asks the design community great questions. This time founding editor, Katie Cowan, brought up the topic of what we do in the shadows downtime. As solopreneurs we often try not to think about the moments where we will have no clients, no projects, and nothing to do. It can feel like real…