Branding

Branding Strategy

A quick guide to building the brand personality for your small business

What does brand personality actually mean and what on earth has your business got to do with it? It sounds a bit like corporate jargon, but it’s actually very simple…
Branding Joy

Why your branding needs to have personality

If Nike were a person, would you be friends? It sounds weird, but you know exactly what I’m talking about because Nike has successfully developed a brand personality — you…