Tile High Club
For the love of words, games and snacks
SERVICES: STRATEGY, BRANDING, DESIGN
Tile High Club is a digital lost-and-found of words, where sassy wit meets slow-vibrant living. What started as a personal project to get the screenshots out of the phone and into the world, has grown into a colourful space full of curious thoughts and cheeky affirmations, perfect for sharing.
The goal was to do something with all the screenshots, notes, and saves I had collected (and never look at), and turn it into something visible…not just for me but for others to be inspired by too.
Inspired by the iconic Scrabble, this brand is (literally) built around play. Key features include a flexible design system for versatility, a dynamic logo for adaptability, and a brand strategy that encourages collaboration. All this wrapped up in a strong visual identity that’s not only bursting with personality, but makes consistency as easy as ABC!




All in the detail
It’s not just the tiles that influence this brand identity, but the board too. The special square graphics (Centre and Premium Squares) allows for some very playful designs — without needing to spell it out.



