Fierce Power
A new home for fierce women
SERVICES: STRATEGY, BRANDING, DESIGN
After working with Brita Fernandez Schmidt on her personal brand, the Yoco dream team (brand designer Yvie and web designer Dominique) were brought in to develop the branding and website for her new company, Fierce Power.
Not simply a brand refresh and not quite a full new identity, this project needed to go behind the curtains of the business to rethink the brand structure. New sub-brands, offers, products, partnerships, and a team expansion needed careful consideration. All whilst honoring the juicy strategy, values, and heart of our original creative work together.
Brita is still the face of the business, but rather than focusing on a personal brand, we’re crafting a vibrant, evolving company.
Design built for success
A key decision was to create new sub-brands to sit within the Fierce Power parent brand. A new brand hierarchy was defined and a new design system was created based on Brita’s current offerings, future events, and potential partnerships — future-proofing to ensure consistency and adaptability. Perfect for a diverse collection of services both now and as the company grows.
